Project Description

ELEVATING FORD’S SPONSORSHIP AT ONE OF THE BIGGEST FILM FESTIVAL IN THE WORLD

During the festival premiere screenings, as the official automotive sponsor of TIFF, Ford supplied red carpet celebrities with luxury vehicles. The brand then continued to maximize its sponsorship with a 360° strategy that included touchpoints in live engagements both in and out of the festival, as well as through launching a social media marketing campaign. To build daily anticipation on social media and engage festival-goers, Cinco created a contest encouraging people to guess which celebrity they thought would be arriving on the red carpet in a Ford that day and post to win tickets for special film screening. The strategy also provided TIFF ticket holders with a personal escort in a Ford Hybrid or EV to their theatre of choice.

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