WHO WE ARE: OUR STORY

Cinco began with a simple mission: to reinvent the way customers engage with their favorite brands. Today, we pride ourselves on creating consumer engagements and sponsorship strategies for a wide range of marketing programs.

Our team of creative, diverse and enthusiastic professionals strives to design live and virtual experiences that enhance awareness, engagement, acquisition, and retention for some of the most iconic brands, major sponsors, and coolest properties around the world.

Our commitment to the extraordinary has resulted in our flagship innovation – xSpace. A labor of extensive R&D and unprecedented innovation, an xSpace creates a proprietary Virtual Engagement Environment that is a brand new way to engage and shop online.

And it gets better! Virtual Experience Space, better known as xSpace, is not only a new way to engage online; it also promises to disrupt the world of Engagement Marketing for good. Through re-imagining our interactions online, these spaces act as a brand’s own private virtual environment; one that provides a clear purpose to the audience, creates a definite brand connection, and conjures up rich conversations and equally magical experiences. It’s a win-win-win situation.

A WORD FROM OUR PRESIDENT

“Cinco is the direct result of a dream backed by a strong team of “warriors” working hard to make it come true. What we’ve achieved in the last 20 years is remarkable. But we’re just getting started; a lot of wonderful innovations lie ahead!”, Nick Marullo, President & CEO

Today Nick serves as the President & CEO of CINCO, but in a past life, he has worked as a special advisor to presidents and senior executives at the world’s leading brands like GE information Service Europe, Africa, and the Middle East, Cognicase (the Canadian leader in online services), and BioCapital (a venture capital firm).

As the story goes, in early 2000, after seeing a gap in the market for innovative ways for brands to engage their consumers, Nick leveraged his passion to finally take the plunge, and Cinco was born.

After conquering the domestic market in recent years, Nick’s focus is firmly on Cinco’s international expansion (Americas, Europe, China, Japan, LATAM, UAE) and CincoLab, the R&D unit that integrates bleeding edge innovation such as AI, AR, IoT, MR and xSpace into brand experiences and sponsorship activations.

Nick is regularly invited to give speeches for various executive MBA programs and other international conferences about brand activation, interactive marketing, sponsorships, and mergers & acquisitions as he is also a lawyer specializing in M&A in technologies and innovation sectors.

Nick doesn’t really play golf, but you can invite him for coffee instead (or a virtual jog together on a treadmill!).

OUR TEAM: WE ARE A HIGH-SPIRIT, FUN-LOVING, RESULT-DRIVEN TEAM FULL OF PASSIONATE AND INTERESTING PEOPLE INFUSED WITH A REBELLIOUS “WARRIOR SPIRIT”

Cinco’s greatest asset is its team based in offices around the world. Coming together from diverse fields like technology, engineering, graphic arts, film, gaming, and more, they bring to the forefront their unique expertise and their passion to create.

Diversity and respect play a huge role in Cinco’s values and DNA. The collective team belongs to different walks of life, and that’s what makes our organization tick. Their unique experiences and unmatched perspective gives us the edge, and helps us ace every project that comes our way!

OUR MANTRA

CINCO lives by one mantra: Life is an Experience. We are a team of dreamers and doers who strive to use our Continuous Experience Ecosystem to engage consumers through live interactions, mobile engagements, social media, content creation and meaningful experiences.

REACH OUT