Project Description

LINDT TIES ITS PREMIUM CHOCOLATE SEAMLESSLY INTO ITS SPONSORSHIP PROGRAMS

Rostering a portfolio of diverse sponsorships, Lindt aims to tie its premium chocolate brand and products seamlessly within each of it’s programs. With that in mind, Cinco introduced a 360° sports marketing program that included online, in-store, social media, onsite activation and sampling. This robust program allowed for the integration of Lindt’s overarching strategy, It All Comes Down to the Passion, woven into creative story-telling that would emotionally engage the consumers across multiple touchpoints and platforms.

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