Project Description

SEPHORA COMBINES BEAUTY SERVICES WITH INNOVATION TECHNOLOGY TO ENGAGE CONSUMERS

Sephora’s primary goal was to virtually and physically dominate the Cosmetics presence across primary Canadian cities throughout a four month program. Cinco, working closely with this titan beauty brand, built a strategic program around brand activations, focusing on dynamic consumer engagement, ultimately leading to the success of strong social strategy. Sephora’s Take Over garnered attention in festivals, public events and street initiatives, as well as retail complexes and university campuses. From creative shareable digital experiences, to professional beauty services on the go… Sephora has and will continue to tattoo the world’s social wire with Cinco in the driver’s seat.

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