A SUCCESSFUL PRODUCT LAUNCH BOTH PHysically AND VIRTUALLY FOR SUSTAINABLE ENERGY STARTUP DCBEL.
DCBEL attended CES 2022 for the official launch of their line of products. Cinco created a fully hybrid (live and digital) brand experience and activation to educate consumers and their B2B partners on the power of unlocking EV energy, allowing EV batteries to provide homes with backup power when the grid goes down. Cinco created a 30 by 60 foot physical booth and a virtual environment referred to as the dcbel xSpace. After CES, the physical booth would be moved to the dcbel offices in San Bruno, California and continue to be used as an educational tool for their consumers who visit in person. The virtual and physical environment are highly interactive, engaging and informative spaces that have created an enriched brand experience to be enjoyed at the convenience of the consumers. In addition, Cinco created brand content pieces that could be found in the physical and virtual environments using 3D modelling, animation, graphic and motion design.
