Project Description

LOTO-QUÉBEC AMPLIFIES ITS SPONSORSHIP PRESENCE AT FESTIVALS

Loto-Quebec turned to Cinco to develop a strategy that would leverage its Tier 1 sponsorship in a dozen major festivals. Main objective of the partnership? Position the brand as an entertainment entity through enhancing its consumer engagement and maximising its visibility. Cinco’s patent blend of technology-driven brand activations and a content strategy gave rise to a festival season of success with an impressive list of interactions, views and shares.

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