CN’s partnership with Cinco was the first step in its journey to becoming the safest railway in North America. Cinco then turned to the drawing board to design a digital platform slated to educate, inform and engage CN’s investors and both their canadian and American consumers to a whole new level. In tandem Cinco developed a virtual reality experience aimed to bring awareness to the dangers of railways and rail crossings. A real world application aimed at keeping the community a little more safe. CN moved on to independently adopt the technology via mobile VR goggles and provided demos throughout their North American tour in honor of “CN Rail Safety Week”.