Project Description

CN TURNS TO VIRTUAL REALITY TO BRING HOME ITS MESSAGES OF RAIL SAFETY

CN’s partnership with Cinco was the first step in its journey to becoming the safest railway in North America. Cinco then turned to the drawing board to design a digital platform slated to educate, inform and engage CN’s investors and both their canadian and American consumers to a whole new level. In tandem Cinco developed a virtual reality experience aimed to bring awareness to the dangers of railways and rail crossings. A real world application aimed at keeping the community a little more safe. CN moved on to independently adopt the technology via mobile VR goggles and provided demos throughout their North American tour in honor of “CN Rail Safety Week”.

Back to portfolio