Project Description

A HOME HARDWARE & RECREATIONAL SPORTS BRAND GOES DIGITAL FOR THE WORLD OLYMPICS

Hand in hand with Cinco, Canadian Tire brought their digital a-game to the 2016 Rio Olympics with red maple leaf pride stamped on their hearts. The sponsorship campaign, featuring diverse Canadian Olympic athletes, was moulded to be a digital platform inviting the public to create their own branded content; unique to them both as sports fans and as Canadians. Live during the entire length of the Olympics, Make My Impression boasted staggering amounts of content, site visits and social media reach.

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