FOOT LOCKER LEVERAGES ITS SPONSORSHIP OF THE NBA, CONNECTING WITH MILLENNIALS THROUGH DIGITAL AND SOCIAL MEDIA
Aiming to resonate through social media noise, Foot Locker leveraged its NBA sponsorship with Cinco in partnership to create a digital contest platform that would appeal to the demographic’s desires for creativity and self-expression; #MyApproved. The contest platform spoke to kick patrons and basketball fans alike to create and customize their own poster to share abroad their social media network. Lucky winners of the challenge enjoyed a VIP experience at the NBA Playoffs.
