Project Description

AMPLIFYING FORD’S SPONSORSHIP OF THE CANADIENS

The Megafanford program has been connecting Ford with Montreal Canadiens hockey fans for many successful seasons now. Offering unique engagements at the arena, within communities and through social media interaction and contesting. With CincoLab at the helm, Ford was able to engage its consumers with cutting-edge innovation including VR, customized digital interaction platforms and the latest photo technologies for fun and fandom. Megafanford makes fans the stars of each experience as they continue to create stories about their passion for the team and love for hockey.

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