LOTO-QUÉBEC BRINGS FESTIVAL SEASON TO YOU, AT HOME OR IN PERSON.
Cinco partnered with Loto-Québec to create an unforgettable virtual festival tour across Quebec – a true adventure. The Loto-Québec Caravan allowed festival enthusiasts to enjoy the experience from the comfort of their own homes. To bring this vision to life, the Cinco xSpace was repurposed during festival tour stops and the content pieces were adapted to fit each unique location. It entailed branded content, live virtual maps, live broadcasting, quizzes, games, trivia, giveaways, contests and so much more. The xSpace also amplified all on-site activations. Everyone could enjoy a fun, interactive and immersive digital experience before, during and after each festival.
