Cinco once again proudly partnered with frequent collaborators Ford, to showcase the latter’s innovations in their new truck lineup. Ford serves as a partner of Country Music Festivals and Rodeos across the country. With the automotive giant’s trucks being a popular offering among the crowd at these events, we leveraged Virtual Reality to create a digital education experience that highlighted the stunning features of Ford’s new offering – the F-250 Truck. Other activations combined modern and traditional experience, like gamifying the traditional lasso toss with the use of motion-sensor technology. Participants simulated the throw of a lasso to catch the F-250 on a giant screen in an effort to win prizes and tickets to the rodeo.