Project Description

Celebrating Ford’s Innovation with Interactive Experiences across Country Music Festivals and Rodeos

Cinco once again proudly partnered with frequent collaborators Ford, to showcase the latter’s innovations in their new truck lineup. Ford serves as a partner of Country Music Festivals and Rodeos across the country. With the automotive giant’s trucks being a popular offering among the crowd at these events, we leveraged Virtual Reality to create a digital education experience that highlighted the stunning features of Ford’s new offering – the F-250 Truck. Other activations combined modern and traditional experience, like gamifying the traditional lasso toss with the use of motion-sensor technology. Participants simulated the throw of a lasso to catch the F-250 on a giant screen in an effort to win prizes and tickets to the rodeo.

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