FIFA FANS SHOW THEIR PASSION FOR SOCCER WELCOMING TEAMS FROM ALL OVER THE WORLD
Bell shares its pride for multi-culturalism with a digital marketing activation that invites FIFA fans to digitally paint their faces with the country’s flag they are cheering for. As a national sponsor of FIFA Women’s World Cup 2015, Bell set out to do something special which would represent the pride of multi-culturalism. As a result, Cinco’s sports marketing program consisted of a web application where fans picked their country flag from the twenty-four competing nations, and painted their face digitally. Cinco’s teams engaged soccer fans online, at stadiums and events on a national scale, for a total of thirty-one days across seven markets. Digital face paints were shared on thousands of fans’ social media platforms.