Project Description

Assisting Cosmetics Mogul Maybelline and Hair Care Giant Redken accentuate their Brand presence at Canada’s largest Fashion Week

Toronto Fashion Week – Canada’s largest fashion week- played the perfect foil for Maybelline and Redken to nationally integrate themselves as backstage runway brands. Cinco helped with custom-designed fabricated environment structures, and custom-designed fabricated murals to accentuate Maybelline and Redken’s brand presence among artists and visitors alike. Cinco also handled all backstage coordination with brands and runway models, to create unique invitee area engagement experiences featuring new product displays and reveals, virtual backstage access, dynamic photo opportunities, video capture and a lounge allowing artists and individuals to kick back and relax.

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