Project Description

CELEBRATING A HISTORIC CHAMPIONSHIP WIN BY CRACKING OPEN A COLD ONE WITH THE FANS!

Toronto Raptors epic run to finals, and their subsequent NBA Championship win was widely celebrated all over the country. Cinco teamed up with Coors Light to provide fans with an opportunity to take the excitement a notch higher. A Mobile Mountain – The Coors Light Structure was created and paraded across various key locations across the country such as different festivals and sports events including the Jurassic Park in Toronto, where fans had the opportunity to engage with the brand while watching their favorite team make history. We once again employed innovative Augmented Reality technologies like WebAR to create virtual Fan Face Masks for the Raptors and the Maple Leafs, which set Social Media abuzz. Our custom structure for Coors Light came built with a rooftop viewing gallery, beverage bar, unique engagements and an interactive goal sequence designed with state of the art grid lighting, to accentuate the crazy memories several Raptor’s fans will remember for a lifetime.

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