Loto-Quebec turned to Cinco to develop a strategy that would leverage its Tier 1 sponsorship at eleven major festivals. Objectives included, engagement with the brand, maximization of visibility, and positioning as an entertaining brand. Cinco blended technology-driven brand activations and a content strategy that had festival-goers at the heart of its plan. In three months, Cinco would execute 57 days of festivals, engaging over 10,000 consumers and generating more than 400,000 views on social media. 2016 and 2017 Proud Recipient Best Sponsorship Strategy Award, Infopresse.