LOTTERY BRAND ACTIVATES ITS SPONSORSHIP PROGRAMS WITH INNOVATION & TECHNOLOGY: AI, DRONES AND SENSOR TECHNOLOGY
Cinco was mandated to develop a strategy that would leverage the lottery brand’s Tier 1 sponsorship at twelve major festivals. Objectives included, maximization of visibility and positioning of the brand as entertainment. Cinco blended CincoLab’s innovative technology solutions with a content strategy that targeted festival-goers at its center. The public engaged with artificial Intelligence, played with remote-controlled drones in an obstacle course, and danced with innovative sensor technology. In a few short months, Cinco would execute 57 days of festivals, engaging over 25,000 consumers and generating over 100 000 interactions live and on social media. 2016 and 2017 Award: Best Sponsorship Strategy , Infopresse.