Project Description

ROGERS PLACE ARENA BECOMES THE PREMISE FOR FORD’S SPONSORSHIP OF THE OILERS

Ford and Cinco team up again to bring the automotive giant’s sponsorship of the Edmonton Oilers and its story to life. Forging Built Fan Tough as the overarching program, Cinco created a life-size social wall in the iconic Ford Hall, along with cutting edge fan activations in the arena. Lucky fans who posted their experience on Ford’s social channels using #buildfantough, were awarded with Oilers prize packs featuring merchandise, fan keepsakes and hockey tickets. Ford’s street team furthered the spontaneous delight for Edmontonians with appearances throughout the city, surprising them with Oilers home game tickets in the all new Rogers Place.

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