Project Description

Bringing mind-blowingly innovative experiences for the participants at the ATP Finals in London, United Kingdom.

The Nitto ATP Finals is one of the largest and the most popular men’s indoor tennis tournaments in the world, attracting over 260,000 fans every single year. Nitto is the first Japanese title sponsor of the ATP Finals.
CINCO partnered up with the Nitto ATP Finals held in London and presented the fans with an innovative virtual experience of their lives.
Inspired by the all-famous camera lens signature commonly found in tennis, this digital experience allows the participants to star in a short, social media shareable movie of their own. By putting themselves in the shoes of a well-known, professional tennis player, the participants not only have the chance to express their never-ending love for sports by performing the iconic camera-signing gesture, but they also take home memorable content (User Generated Content, or UGC) with them, that will remain with the fans forever.
The passionate sports fans had a great virtual experience with us. While the male tennis players were performing their best in the tennis field, the fans were loving this digital personal movie-making experience.

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