INDUSTRY CASES - xSPACE
TRANSFORMING CUSTOMER ENGAGEMENT TROUGH IMMERSIVE EXPERIENCES
LUXURY BRANDS
WHY XSPACE IS RELEVANT
For luxury brands, delivering a premium, personalized experience is critical to maintaining their image of exclusivity. Customers in this segment expect not just high-quality products but bespoke interactions that reflect the brand’s unique craftsmanship and prestige. Whether it’s custom-designed watches, luxury yachts, or haute couture, immersive, high-end digital experiences are key to engaging discerning clientele and elevating the brand’s appeal.
HOW IT CAN BE APPLIED
xSpace can transform the luxury shopping experience by offering personalized customer journeys in immersive environments. Customers can explore detailed renderings of luxury products, from intricate watches to bespoke yachts, while interacting with AI-driven conversation for real-time, tailored recommendations. This seamless experience allows for a curated discovery process, guiding shoppers from exploration to purchase, all while reinforcing the brand’s exclusivity and premium appeal.
USE CASE EXAMPLES
LUXURY TRAVEL EQUIPMENT AND ACCESSORIES SEGMENT
COMPANIES LIKE TUMI
Tumi can leverage xSpace to create an immersive customization experience for its luxury travel bags, backpacks, and accessories. Customers can explore signature collections like the Alpha Bravo or Latitude in an environment, customizing features such as fabric, colors, zippers, and personal monograms to suit their style and travel preferences.
AI can assist in recommending the ideal luggage based on travel habits, whether for business trips, frequent flyers, or adventure travel while suggesting complementary items like organizers, travel kits, and tech accessories.
Shoppers can receive real-time personalization tips for optimizing storage, durability, or comfort, and even schedule virtual consultations with Tumi experts for tailored advice. This immersive, personalized journey ensures that customers find the perfect travel gear while reinforcing Tumi’s brand of premium functionality and modern design.
All images shown are for mock-up purposes only
COMMERCIAL JET SEGMENT
COMPANIES LIKE
BOMBARDIER
Bombardier can utilize xSpace to offer potential buyers an immersive virtual walkthrough of the Global 7500 private jet for its private and commercial clients. Prospective clients can explore the jet’s luxurious cabin, view seating configurations, and see features like personal suites, entertainment systems, and custom interior designs in stunning detail.
AI Conversation can assist with queries about range, fuel efficiency, and customization options while offering comparisons with other models in Bombardier’s lineup.
Clients can also schedule private consultations, making the purchasing process seamless and personalized for high-net-worth individuals and corporate buyers.
All images shown are for mock-up purposes only
LUXURY WATCHES SEGMENT
COMPANIES LIKE ROLEX
Rolex can leverage xSpace to create a virtual watch gallery where users can explore the Submariner collection in stunning 3D or high-resolution imagery. Visitors can interact with various dial colors, bezel designs, and strap options, customizing their watch preferences to visualize their perfect timepiece.
AI-powered conversations can provide real-time information on materials, water resistance, and movement details while suggesting limited edition models or rare collections based on user preferences. Users can also compare Submariner models side by side and schedule appointments for in-store viewings or consultations with Rolex specialists.
This personalized experience, combining luxury and convenience, would elevate the watch-buying journey for potential customers.
All images shown are for mock-up purposes only